Connecting Millions.
One kurta at a time. From the lanes of Ahmedabad to doorsteps across India — Sia is on a mission to dress every Indian woman in something she truly loves. Affordable. Elegant. Unapologetically hers.
Ab Pehnegi Duniya ✦
She's everywhere.
Sia was born with one belief — that every Indian woman deserves to feel beautiful, every single day. Not just on occasions. Not just within a budget. Always.
In 2016, Savita and Jaideep were living very different lives — she was a makeup artist in the vibrant streets of Barcelona, he was a manager at a multinational corporation. They shared one sharp observation: the quality of European clothing was extraordinary.
That spark became a mission. They returned to Ahmedabad — the textile capital of India — and started with beautifully crafted dupattas. That seed grew into Jashvardhan Exports, and the D2C brand Sia Lifestyles was born, carrying one promise into every home it reaches.
Ab Pehnegi Duniya.1 Brand. Millions of Women. One Promise.
Premium ethnic wear, made in Ahmedabad, loved pan-India. Quality you can feel. Prices that make sense. Style that's yours.
Mission & Vision
Our Mission
To make designer clothing affordable and accessible to every woman in India — without compromise on quality, craft, or elegance. Every woman deserves to feel beautiful, every single day.
Our Vision
To create an inclusive fashion ecosystem where every woman can express her personal style, irrespective of her socio-economic background — from small towns to metro cities, across every celebration.
Stitch by Sia — For Women, By Women
Empowerment isn't a buzzword at Sia — it's the way we work. From concept to creation, every step is driven by women.
The Visionary
Our founder leads with a dream to elevate Indian fashion — making premium style accessible to every woman, not just a privileged few.
The Makers
Talented women artisans and creators bring each design to life — their skill, their hands, their pride in every stitch and every seam.
The Wearers
The final product celebrates the individuality and grace of Indian women — every customer is the inspiration behind every design.
Made in Ahmedabad. Built to Last.
A state-of-the-art manufacturing facility where precision and passion operate side by side, every single day.
Machinery
- Stitching Machines 100
- Interlock Machines 8
- Thread Cutting Machines 6
- Industrial Irons 6
- Button Stitch Machines 2
- Kansai Machine 1
Skilled Teams
- Master Tailors 100
- Pattern Makers 2
- Cutting Masters 4
- Sample Makers 2
- Quality Inspectors 2
- Dispatch Team 9
Together, let's make the world wear Sia.
Crafted in Ahmedabad. Delivered to your door. Ab Pehnegi Duniya.
Explore the Collection