The Sia Story
About six years ago, Savita was painting faces in Barcelona while Jaideep was managing more spreadsheets than he cared to admit. We mean, one was a Makeup Artist and the other one was a Manager at MNC.
But you know what struck them? The amazing quality of clothes in Europe! It got them thinking – why not bring India this level of awesome quality?
So, they ditched the sangria for chai, bid adieu to Barcelona, and returned to India with a mission: to elevate Indian fashion.
Their journey started with making fancy dupattas. Their Dupattas were already crafted with love, but they were missing that broader appeal.
Sensing an opportunity, this couple decided to infuse the business with their creative vision and give it a refreshing new identity.
And then, SIA was born, a brand embodying elegance, affordability, and empowerment – more refreshing than a dip in the Mediterranean.
Their goal was simple. They wanted every Indian woman to feel like a fashion superstar without breaking the bank. From designer dupattas, they ventured into clothing for work, weddings and many special occasions.
With passion and dedication, Savita and Jaideep turned their dream into reality, and built their home brand SIA- Ab Pehnegi Duniya. It’s pretty awesome how they went from Barcelona to building this fashion empire, right?
Our Mission
To make designer clothing affordable and accessible to every woman in India
Our Vision
To create an inclusive fashion ecosystem where every woman can access fashionable clothing that reflects her personal style, regardless of her socio-economic background.
Let’s hear from the founder
At SIA – Ab Pehnegi Duniya, our goal is simple: to give you the absolute best quality. We genuinely believe that every person on this earth is beautiful, and our fabrics are here to add vibrant colors to that beauty.
When I see the happy faces of our women’s team at SIA and hear our customers demanding our designs again and again, I feel incredibly blessed. I thank God every day for giving me this chance to create a company that not only makes its mark in the fashion industry but also supports our community.
This journey has been emotional for me, let me tell you. It’s the belief that every woman deserves to feel like a million bucks, no matter her background or budget, that keeps us going. We’re committed to empowering women and lifting their spirits, and that’s what drives our passion.
Come join us on this incredible journey of self-expression and liberation. Let’s paint the world in empowering colors and embrace inclusivity. With SIA, you’re not just buying clothes; you’re becoming a part of a story that celebrates the masterpiece in every single person.
Thank you! With love and gratitude,Jaideep Somani
Team of sia
