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The Sia Story

About six years ago, Savita was painting faces in Barcelona while Jaideep was managing more spreadsheets than he cared to admit. We mean, one was a Makeup Artist and the other one was a Manager at MNC.

But you know what struck them? The amazing quality of clothes in Europe! It got them thinking – why not bring India this level of awesome quality?

So, they ditched the sangria for chai, bid adieu to Barcelona, and returned to India with a mission: to elevate Indian fashion.

Their journey started with making fancy dupattas. Their Dupattas were already crafted with love, but they were missing that broader appeal.

Discover your Inner Queen Today

Today, SIA is a brand that is all about empowering women through style. Their clothes are designed to enhance a woman’s natural beauty, not overpower it. They believe that everywoman deserves to feel confident and beautiful in her own skin, and their clothes are a reflection of that belief.

At SIA, quality is king. They only use the best cotton fabric that is gentle on the skin and feels like a second skin. But what really sets them apart is their commitment to their customers. Savita and her team know that every woman deserves to feel like a queen, and they are committed to making that a reality, one outfit at a time.